About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. As a leading B2B audience provider, advertisers are able to reach their target B2B audience in the real world through DOOH campaigns in Vistar's platform. Whether it be reaching Decision Makers in the Tech industry or Employees in Retail; Dun & Bradstreet segments have you covered in B2B targeting. As a direct partner of Vistar, advertisers can readily access hundreds of Dun & Bradstreet segments on Vistar's DSP.

D&B Audience Targeting ensures B2B marketers and agencies reach the right decision makers by leveraging factual (deterministic) data. They have compiled the world’s largest and most trusted commercial database online—by aligning 300M+ company and 100M+ contact records to over 350M+ cookies and mobile IDs.

Dun & Bradstreet's 600+ audience segments range from business firmographics, professional attributes, and predictive indicators.

Example segments

B2B Decision Makers in the IT Industry
B2B Job Role is Architect
B2B Employment in the Mining Industry

Live in: USA, CA, AU, NZ, SG

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