About Epsilon

Epsilon and Vistar Media have built a partnership with the goal of enabling accurate, privacy-forward, and effective audience targeting in DOOH. Epsilon data is sourced from 30+ sources, combined with Epsilon-conducted survey data. This source provides more than 20 million total responders and 3 million responses per year offering deep insights into consumer attitudes, lifestyles, and preferences.

With over 3,000 readily-available audiences in Vistar Media's DSP, Epsilon and Vistar Media's partnership provides comprehensive access to detailed consumer data, including transactional insights, demographic information, and lifestyle details for DOOH campaign activation.

Data Types: Demographic & Lifestyle, Health & Wellness, Finances & Wealth, Merchant-level Purchase Data, Abacus Cooperative Purchase Data, Propensity & Intent, Attitudes & Preferences

Use cases

Retain brand loyalty by staying top of mind with your target demographic
Reach new consumers based on their spending habits and lifestyle
Conquest buyers who are engaged with a competitor’s product

Example segments

Millennials with children
Target Circle members
Cruise travelers
Meal kit delivery consumers
Winter seasonal shoppers

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”