About Eyeota

Vistar Media and Eyeota partner together to unlock global targeting in DOOH through Eyeota audiences and Eyeota's global data marketplace.

Eyeota audiences fuse online and offline identifiers to create powerful, cookieless audience targeting data for B2B and B2C brands to use for marketing and advertising on any digital channel at a global scale. Eyeota has more than 50,000 audience data profiles available which are categorized by vertical, consumer lifestyle and seasonal events. The profiles are classified by the traits and personas that influence a consumers' path to purchase.

Data Types: Intent, Interest, Past Purchase, Product Owners, Employment, Socio-Demographic

Use cases

Purchase intent based on product searches and comparisons
Demonstrated interests through consumer activities and survey responses
Past purchase behavior
Product and brand owners
Employment verticals
Demographics

Example segments

Auto brand affinity
Business decision makers by industry
Electronics owners
Demographics - EX: Ages 18+
TV network viewers

Live in: USA, CA, AU, NZ, SG

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”