About Foursquare

Foursquare, previously Factual, builds audience segments based on real-world device movements and places visited. Easily extend your existing targeting strategies from other media channels into DOOH through Foursquare and Vistar Media's partnership.

Foursquare leverages first-party and other quality data sources to create massive geospatial datasets, which are securely processed and enhanced via machine learning. The result is accurate datasets that can be used to create audience segments via visitation and other data. Leverage these datasets in Vistar's DSP to reach target POIs and audiences paired with a foot traffic measurement report for insights on campaign effectiveness.

We believe in the power of location. What people experience in the real world and the places they go are powerful reflections of who they are and what they care about. We help leading global companies tap into this intelligence to create better customer experiences and smarter business outcomes, all based on the world’s leading platform for understanding people, places, and the interactions between them.

Foursquare Audiences Use Cases

Reach consumers based on frequently visited locations
- Retain brand loyalty & increase sales
- Conquest competitive brands
Use Foursquare segments across all media channels

Live in: US, CA, AU, NZ, SG, MY, ID, PH, HK, MX, BR

Example segments

Demographic (age, gender, parents, HHI) - Parenting - moms - Ages 18 - 24 - Income $150k - $175k	Behavioral (lifestyle, place/brand category visits) - Young professionals - Business travelers - Food shoppers

Foursquare Places Use Cases

Reach consumers based on points of interests with more than 115 attributes including location, chain, hours of operation, social media presence, tips, photos, popularity, and more.

Live in: US, CA, AU, NZ, SG, MY, ID, PH, HK, TH, UK, AT, DK, FI, FR, IT, DE, NO, PL, PT, ES, ZA, SE, CH

Foursquare Foot Traffic Use Cases

Quantify the lift in visits to your brand's physical locations, so you can understand how your ads influence people to engage in-store and in-person.

Live in: US, CA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”