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GroundTruth

GroundTruth

Targeting
Audience Segments
Location
USA

About GroundTruth

GroundTruth is a location-based marketing platform that helps brands connect with consumers based on real-world behaviors. GroundTruth’s audience targeting is powered by proprietary technology and a combination of first-party data, third-party partnerships, and bid stream data to ensure accuracy and scale. Through the integration with Vistar Media, advertisers can activate GroundTruth’s precise location-based audiences to enhance their programmatic digital out-of-home (DOOH) campaigns. This partnership allows brands to target consumers based on real-world visitation patterns, ensuring messaging reaches the right audience at the right time.

Audiences use cases

  • Location-based audience targeted 

Example segments

  • Reach Shoppers who visited Nike at least 1 time in the past 120 days nationwide
  • Reach Shoppers who visited Ford at least 1 time in the past 120 days nationwide
  • Reach Visitors who visited general clinics at least 1 time in the past 120 days nationwide
  • Reach Moms who visited gyms, fitness studios, and recreation centers in the past 90 days nationwide

Live in: USA

Clients

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”

Author
Julia Wold
Operations Manager
Programmatic at Coegi

ceogi

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