About InMarket

Vistar Media is the home of out-of-home — providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. With a full suite of platforms to choose from — demand-side platform (DSP), supply-side platform (SSP), ad server and Cortex CMS system — Vistar has built the world’s largest marketplace for OOH transactions. Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight.

InMarket's Lift Conversion Index® (LCI®), a people-based attribution solution, complements Vistar Media by providing a comprehensive view of advertising impact. Powered by scaled, SDK-based location data from nearly 200 million permission-based monthly active users and transaction insights from over 560 million anonymized credit cards, LCI® offers an unparalleled perspective on omnichannel media performance.

How It Works

Exposure: Target audience is exposed to Vistar advertising campaigns.
Conversion: InMarket identifies the exposed audience and qualifies users who visited a retail location and/or completed a purchase.
Attribution: LCI quantifies the incremental lift in both visits and sales, encompassing both in-store and online transactions.

Measurement & Reporting

The collaboration between Vistar Media and InMarket brings together rich DOOH viewership data and in-depth consumer insights, setting a new standard in advertising effectiveness for DOOH. Results will be shared in an Executive Summary report 4-6 weeks post campaign.

Use cases

Measure visits to a brand’s brick-and-mortar locations driven by digital out-of-home (DOOH) media exposure. Through measuring

- Overall foot traffic lift
- Campaign store visit rate
- Store visit rate breakouts

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”