About PlaceIQ

PlaceIQ uses location and purchase data to create granular & scalable audiences. Extend your digital targeting segments to DOOH, reaching the same audience as they move through the physical world.

As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale, measures realworld visitation, and derives powerful insights about consumer behavior. To deliver an accurate, unified understanding of consumer movement patterns, PlaceIQ’s technology maps high quality location data to a precise basemap.

Use cases

Access over 1,200 custom or syndicated audience segments spanning major brands and most verticals.

Behavioral - Target consumers based on routines, habits & lifestyles, including purchase data
Loyalists - Reach lapsed & loyal customers
Conquesting - Stay top of mind with people who visit competing locations

Example segments

Frequent travelers
Big box retail shoppers
Sports enthusiasts
QSR goers
Dollar and discount store shoppers
McDonald’s frequenters
Best Buy competitors
Recent Walmart visitors

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”