About Polk

Utilizing S&P Global relationships with State, OEM, financial institutions and 30+ years of vehicle transaction history provides distilled and synthesized data of every US household. Allowing marketers a view of current and future buying behavior and insights like brand loyalty, monthly payment range, and lease end timing.

Automotive sales lift use cases

Automotive data for effective marketing campaigns across all marketing channels

Provide automotive insights to your customers and prospects, ensuring you have the accuracy and intelligence to identify trends and understand the market position
Understand how the market performs within the competitive landscape to develop sales, marketing, and service initiatives
Measure performance by geography, make, model, and more with a consistent lens

Live in: USA

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”