About Toluna

Through Vistar Media and Toluna's partnership, brands have the ability to run Opportunity to See and Market Pulse studies to measure the effectiveness of DOOH campaigns on overall market perception. Toluna is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Get insights on your DOOH campaign and gather data-driven analysis to drive your brand's perception.

Use cases

Opportunity to See Studies
Explore brand metrics such as awareness, consideration and consumer intent through running a test group based on verified campaign exposure, compared to a control group. In an OTS study, the test group consists of individuals present in the market where your media is running to understand market-level impacts.

Market Pulse Studies

Get a comprehensive check on your brand's health in the markets where your DOOH campaigns are live with Market Pulse studies. Dive into demographic breakouts for additional insights, empowering you to make informed decisions about future audience and targeting strategies. Market Pulse studies help you measure:

Awareness
Consideration
Purchase Intent

Live in: CA, NL, DE, BE, FR, SE, DK, CH, NO, UK

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”