About The Weather Company

The Weather Channel and Vistar Media partnership provides weather triggers in the DOOH channel enabling marketers to serve relevant ads around the world in real time.

Audience-based marketing for the future of digital media

The technological transformation of audience targeting and campaign measurement has put first-party data in the driver seat. With 70% of the digital audience being non-addressable, marketers are now leaning into the untapped power of alternative identifiers and data sources to reach the people who will care most about their business.

The Weather Company's suite of cookieless and performant targeting solutions combine weather, AI technology, and consumer insights to segment and reach your audience with privacy-forward data signals, backed by leading data science expertise. These segments connect marketers to consumers across The Weather Channel digital properties in meaningful moments as they are planning their daily lives around the biggest influencer, weather.

Trigger Types:

Typical Weather triggers
Pollen triggers
Air quality triggers
Severe weather triggers
Temperature triggers
Emotion triggers
Activity Triggers
Health Product Targeting Triggers

Example segments

Very sunny
Heavy rain
UV Index Above 5
High pollen
Flu season

Live in:

North America: USA, CA

APAC: AU, NZ,

EMEA: UK, NL, DE, FR, BE, AT, CH, NO, FI, DK

"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”