Paris-January 2024- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, continues strengthening its presence in France with this partnership and the opening of a new office in Paris. As part of this expansion, Vistar’s partnership with Cityz Media empowers advertisers both locally and globally to access Cityz Media’s premium DOOH inventory, enabling personalized and impactful connections with French audiences.
A collaboration serving increasingly accessible advertising
With the addition of Vistar Media to its partner SSPs, Cityz Media offers even broader coverage and varied technological possibilities to meet advertiser expectations, particularly international requests. This pluralistic approach allows leveraging the respective expertise of its three SSP partners while offering increased inventory accessibility. Cityz Media is the only outdoor communication player to programmatically cover the entire citizen-consumer journey in DOOH: city centers, transport networks, and shopping/retail locations (including 100% of France's Top 25 malls) with over 3,000 screens. Cityz Media's programmatic DOOH inventory also includes 20 available and accessible XXL screens.
"We are proud to integrate Vistar Media into our programmatic ecosystem to best leverage our DOOH inventory," says Guillaume JACCARINI, CMO - Strategy and Marketing Director at Cityz Media. "This strategic partnership is crucial for us because it makes our DOOH screens accessible for purchase to all types of budgets, whether international or ultra-local. Each SSP brings unique advantages, and this diversification strengthens our ability to support brands in their programmatic advertising strategies, offering them exceptional opportunities to reach qualified audiences at key moments and contexts of their day."
"We are delighted to welcome Cityz Media as a new partner in our ecosystem," says Maxime Noizat, Country Manager, France at Vistar Media. "This strategic partnership marks a key step in our rapid expansion in the French market. Through this integration, we are proud to offer our partners access to premium inventory while combining it with Vistar Media's cutting-edge technologies in audience targeting and measurement tools."
About Cityz Media
Cityz Media is a major French outdoor communication player. Present in France for over 100 years, Cityz Media is the only operator present in all out-of-home living, consumption, and mobility locations, contributing to the visibility of cities and brands in both print and digital. The group has a presence in more than 50 urban areas with over 100,000 inhabitants: in total, more than 4,000 municipalities have at least one Cityz Media advertising display. Furthermore, Cityz Media is also the leading bus advertising player in regional areas, with a presence in over 45 urban areas and 20,000 "bus" advertising faces. A digital leader in shopping centers with a presence in over 200 major shopping complexes, Cityz Media owns nearly 3,000 digital screens in malls, streets, and subways. Each week, Cityz Media allows private and public actors to communicate with 35 million citizen-consumers. Aware of social and environmental challenges, Cityz Media contributes daily to the revitalization of regions with over 90% local clients, contributes to the transformation of territories through the eco-design of its displays, and works to disseminate messages of collective utility to build the inclusive and sustainable city of tomorrow.
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server, Cortex CMS system and Adstruc traditional OOH planning tool – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. For more information, visit www.vistarmedia.com or follow us on LinkedIn, Facebook and Instagram.
