Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media, have partnered together to bring seamless programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.
Programmatic DOOH leverages technology to automate the buying and selling of ad space in real-time, allowing advertisers to deliver targeted and contextually relevant messages to consumers.
Franck Vidal, Vistar Media’s Director of Southeast Asia Sales and Partnerships, said “We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”
Vistar’s robust network of agency and demand-side platform (DSP) partners from all over the region, and world, will now have seamless access to over 500 premium screens in 7-Eleven convenience stores across Bangkok, as well as dozens of DOOH billboards. Initially starting with convenience stores and billboards, this partnership has plans to expand into other venue types.
Palin Lojanagosin, CEO of Plan B Media PCL, said: “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”
By synchronising DOOH advertising with other digital channels such as mobile, connected TV, social media, and online display, brands can create a cohesive experience that resonates with consumers at every stage of their journey.
Through this exciting partnership, Plan B Media and Vistar Media look forward to unlocking new opportunities through real-time access to Plan B Media’s premium DOOH inventory. As part of this, Vistar's data, expertise and suite of tools will enable global advertisers to engage with their target audiences more effectively than ever before while delivering measurable results.
