NEW YORK & TORONTO - May 29, 2019 - With advertising spend in digital out-of-home (DOOH) projected to reach $2.8B in 2019 (US alone), programmatic technology plays a major role in the continued expansion of this traditional channel. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth in the Canadian market. Rapid adoption by Canadian buyers and media owners fueled more than 30 programmatic campaigns across 19 brands in 2018; 2019 has seen a significant increase in adoption, with more than 50 programmatic campaigns across 25 brands to date.
“The potential of growth in DOOH is becoming clearer by the day, and XPETO has seen the benefits it brings to our clients’ business,” stated Leanne Scriven, Director, Programmatic Systems at XPETO, the in-house programmatic trade desk of Media Experts. “Vistar has been a great partner in this process, providing us with support and smart solutions as we navigate this evolving landscape.”
Vistar is a pioneer in the growing out-of-home (OOH) media ecosystem, working with a world-class stable of brands and agencies on custom solutions to help marketers reach in-market consumers where they have the highest propensity to be throughout the day through OOH media. Vistar is proud to partner with the leading media owner networks in Canada, including Adapt Media, Astral (a division of Bell Media), Captivate, Eyeshot Media, Max TV, Media City, Pattison, Rouge and ZOOM Media.
“At Pattison, we understand the importance of being aligned with how buyers want to engage with our inventory and create amazing campaigns through our unique audiences, and the incorporation of programmatic technology is a new way to support that goal,” said Jessica Littlejohn, Director of Digital Innovation at Pattison. “Partnering with Vistar as a leader in programmatic, we will continue to reach new buyers and expand the value that digital out-of-home provides to advertisers.”
“Astral has always been a leader in providing agencies with the best buying experience there is,” said Francois Deschenaux, Director of Technology and Shared Service at Astral. “Our partnership with Vistar is a new innovative way for us to give clients access to our premium outdoor digital inventory.”
Vistar has also built partnerships with industry leading companies to bring powerful audience targeting, data triggers and measurement capabilities to out-of-home marketing. Through Vistar’s partnership with Factual, brands can reach unique audience segments as they move throughout the real world, while a partnership with WeatherFx enables localized weather triggering. Vistar is also collaborating with Dynata to deliver measurement on brand results. These partnerships power a complete solution for truly data-driven out-of-home activation and impact measurement.
Vistar’s growth mirrors rising interest in DOOH, and the company was recently recognized by Inc. as one of the Fastest Growing Companies in the U.S. For more information about Vistar, please visit our website or visit our contact page for direct inquiries.
