Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has partnered with Pureprofile, a leading global provider of data and insights, to transform how digital out-of-home (DOOH) campaigns are measured and optimised across Southeast Asia. This partnership brings advanced audience insights and robust measurement solutions to advertisers in key markets including Singapore, Thailand, Indonesia, Malaysia, and the Philippines, empowering brands to elevate their engagement and drive measurable outcomes.
This collaboration marks a significant shift in Southeast Asia’s DOOH landscape by allowing advertisers to access online panel data that provides robust insights into consumer behaviour by enabling pre- and post-campaign studies through targeted online surveys. By accessing nationally representative audiences across Southeast Asian countries, Pureprofile ensures that the data reflects the diverse demographics in the region, including age, gender, and household income.
Franck Vidal, Vistar Media’s Director of Southeast Asia Sales and Partnerships, remarked, “We are thrilled to collaborate with Pureprofile to introduce a new level of measurability to DOOH in Southeast Asia. This partnership combines the strength of Vistar’s programmatic platform with Pureprofile’s unique insights into human behaviour for measurable audience engagement.”
Adding to this, Anna Meiler, Managing Director APAC at Pureprofile, said, “Our collaboration with Vistar Media allows us to bring unparalleled precision and relevance to DOOH in Southeast Asia. With the capability to deliver both the “What” and the “Why” behind audience interactions, advertisers gain a deeper understanding of how OOH ads resonate with their target demographics, making the measurement tool uniquely effective for optimising strategies and driving engagement. Together, Pureprofile and Vistar Media are able to provide advertisers with a truly comprehensive view of how consumers engage with campaigns. This partnership is an exciting opportunity to help brands make better-informed decisions and achieve deeper connections with their audiences.”
The integration of Vistar Media’s programmatic DOOH capabilities with Pureprofile’s advanced data and audience profiling tools provides advertisers with a more holistic view of their campaigns, bridging the gap between offline and online behaviours. This data-driven approach to campaign optimisation ensures brands reach diverse and representative audiences effectively, with actionable insights that allow for real-time campaign adjustments.
The collaboration sets a new benchmark for DOOH advertising in Southeast Asia, enabling advertisers to create more resonant and effective campaigns. Reach out to Vistar Media today for more information on how to add Pureprofile’s measurement solutions to an upcoming campaign.
