Develop your skills to succeed in out-of-home, whether you are a buyer just exploring the channel or a media owner looking to sharpen your programmatic prowess.
Go further, faster.
Educate yourself to become a DOOH expert
Access comprehensive courses covering DOOH fundamentals, data-driven strategies and campaign best practices.
Evolve your skills to unlock new opportunities
Deepen your knowledge with specialized courses on programmatic buying, data analysis and advanced creative techniques.
Accelerate your speed to reach your goals
Earn industry-recognized certifications and propel your career forward with our Accelerate program.
Educate yourself to become a DOOH expert
Access comprehensive courses covering DOOH fundamentals, data-driven strategies and campaign best practices.
Evolve your skills to unlock new opportunities
Deepen your knowledge with specialized programs on programmatic buying, data analysis and advanced creative techniques.
Accelerate your speed to reach your goals
Earn industry-recognized certifications and propel your career forward with our Accelerate program.
Explore our range of programs, designed for diverse goals.
Industry Education
Industry Education
Not sure what digital out-of-home is? Unsure about how exactly programmatic works in a one-to-many medium? Interested in the role of data in today's new OOH landscape? These courses will have you covered. Whether you're a Vistar customer or just exploring the industry, these resources are your door to understanding OOH.
Certifications
Certifications
Further develop your success and confidence in the OOH industry through our Accelerate Certification programs. These programs guide you through courses, test your knowledge, and provide an industry-recognized certification of your expertise!
Vistar Platform Education
Vistar Platform Education
Designed exclusively for Vistar’s clients, the academy will show marketers how to plan campaigns to capture a better kind of attention in our DSP and media owners will learn how to manage their OOH inventory efficiently and make their screens part of those serendipitous marketing moments.
Industry Education
Not sure what digital out-of-home is? Unsure about how exactly programmatic works in a one-to-many medium? Interested in the role of data in today's new OOH landscape? These courses will have you covered. Whether you're a Vistar customer or just exploring the industry, these resources are your door to understanding OOH.
Certifications
Further develop your success and confidence in the OOH industry through our Accelerate Certification programs. These programs guide you through courses, test your knowledge, and provide an industry-recognized certification of your expertise!
Vistar Platform Education
Designed exclusively for Vistar’s clients, the academy will show marketers how to plan campaigns to capture a better kind of attention in our DSP and media owners will learn how to manage their OOH inventory efficiently and make their screens part of those serendipitous marketing moments.
Dive into the hottest topics and skill-boosting resources.
Our curated selection of highlighted courses are hand-picked for their in-demand content, expert insights and practical value.
The fundamentals of out-of-home advertising
This course defines out-of-home advertising, static vs. digital displays and the available format types. It's a great place to start if you're new to the world of in-the-world media.
The value of dynamic creative
This course explores the value of dynamic creative in digital out-of-home. We review the elements of a dynamic ad using data to inform the creative, the benefits, and brand success stories.
Data and measurement concepts
Part of our Accelerate: Foundations of DOOH certification, this course explores data-driven targeting, impressions, key partnerships and measuring campaign outcomes.
Questions/FAQ
Why Vistar Academy?
Vistar Academy supports both the industry experts and eager beginners. You can educate yourself or your team, to be the programmatic and OOH experts.
What should I expect from the courses?
The academy provides interactive training courses and certifications which cover important tools, tips and best practices.
Why should I get certified?
The Accelerate programs provide insight into how you can strategically position and embrace programmatic technology and OOH advertising to address client requirements. These programs will show you how to situate DOOH as a top priority, to ensure enthusiasm and success. Upon successful completion, you’ll also receive an official certification of completion to showcase your expertise, alongside the authorities of programmatic OOH advertising.
How long do the courses take to complete?
The timing of each course in Vistar Academy will vary from 5 - 10 minutes. The certifications take about an hour to view all courses. That being said, we have built these programs to be flexible and can be taken at your leisure. There is no time limit.
Do I have to work with Vistar Media to access Vistar Academy?
No - anyone can join for free! Whether you are an industry expert or an eager beginner, our academy offers an informative and engaging learning experience for anyone interested in learning about the importance of out-of-home.
Is there a recommended order to complete the courses?
Vistar Academy offers a robust library of courses. We recommend completing the Accelerate Certification: Foundations of DOOH to kick start your learning journey, but it’s really up to you!